Question 4

The image of the pipe with the words "this is not a pipe" is an example of semiotics. The signifier is something that has no meaning until a social or cultural stereotype is added. This is the signified. Together the signifier and the signified make a sign. In the example of the pipe image, the image is a signifier and the signified is a pipe. Then the text claiming it is not a pipe reminds viewers that it is only an image representing a pipe.